Are you missing out on 80% of potential sales leads?
- Were you aware that less than 10% of people who visit your site are ready to buy a product or service right now?
- About 80% of them are interested in gathering information that will help them make a more informed decision when they are ready to buy.
- If your site is only focused on catering to "now buyers," you are missing out on 80% of potential sales.
- How do you keep those 80% interested in what you sell?
Statistics show that people need to see an image or hear a message at least 7 times before they remember it. In order to keep long-term buyers aware of your product or service, you need to keep your company's message in front of them. That way, when they are ready to buy, they are going to buy from you. By implementing an email marketing campaign, you are taking a big step towards securing long-term buyers.
How does email marketing keep prospects interested in your company?
Our email marketing experts will develop and deliver several emails highlighting key information and selling attributes of your company. This way, people will be exposed to your company and its benefits several times so that when they are ready to buy, they are going to buy from you.
Won't people just think they are getting spam?
By building your own list through offering free information on your website, you can be assured that your messages will not be viewed as spam and your email marketing campaign will be successful. Why? People who register on your site know in advance that they will be receiving your emails and therefore, will view you as a trusted sender.
By adhering to Best Practice guidelines, you can be assured that people will actually read your emails and not immediately delete them or view them as spam. Obtaining personal information from people through special offers allows you to personalize emails and create a bond with recipients.
Advantages of email marketing
Email marketing campaigns are much less expensive than traditional print marketing campaigns and produces better results. Designing, testing, and implementing an email marketing campaign can take up to 78% less time and resources than tradition direct mail campaigns and they generally produce a 400% higher response rate.
Print marketing is very useful as a way to inform people and drive them to your site, but in order to convert prospects into clients or customers, you should strongly consider implementing an email marketing campaign.
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