Did you know that only 17% of small to medium businesses currently pay for online marketing?
By developing an effective internet marketing strategy now, you will gain a competitive advantage over 83% of your competitors.
Whether you only want to spend a little, or you are looking to completely overhaul your entire website, our team of Internet Marketing experts will assist you in selecting the services that have the greatest ROI for your company.
*** Get started today with a FREE website analysis. ***
Luftig Warren specializes in a variety of Internet marketing services:
Website Design
Convert visitors into leads with a creative and effective site layout
Search Engine Optimization (SEO)
Get ranked on Google and drive targeted traffic to your website
Search Engine Marketing (SEM) & Pay Per Click (PPC)
Get ranked on Google and Yahoo instantly
Writing Website Content
Increase sales though by effectively communicating with visitors
Analytics
Evaluste how well your website is performing
What is Internet Marketing?
Internet marketing (or eMarketing) is a general term that encompasses several different techniques and strategies used by companies to do everything from creating brand awareness to generating sales online.
Will your company be among the 62% increasing their internet marketing budget this year?
If not, you are missing out on one of the most effective means of lead generation and increased sales.
According to surveys, 62% of businesses plan to increase their internet marketing budgets in 2009. However, the overall amount these companies are spending on their marketing efforts is not increasing. They are simply reallocating funds away from print and broadcast media to internet marketing. This means you don't have to increase your marketing budget.
In the early days of the Internet, simply having a website would set your company apart from your competition. In today's marketplace, that is simply not the case. The "if you build it, they will come" days of the Internet are long gone. Simply having a web page does not mean that it will get any visitors or generate revenue for your company.
Why? As the number of people with DVR and TiVo continues to increase, companies will see the effectiveness of their television campaigns decrease. And with the majority of people gathering news and information from the internet rather than newspapers or magazines, the costs of advertising via traditional media are far outweighed by any benefits. The only logical choice for companies is to incorporate a strong internet marketing strategy into their overall marketing plan.
As more and more people turn to the internet for product information and research, traditional marketing and advertising media such as television, newspapers, and magazines are becoming less effective. Having an effective Internet marketing strategy in place for your company is essential to generating sales leads and maximizing profits.
What steps are involved in developing an Internet marketing strategy?
This depends largely on the condition of your company's website. In order to perform a quick assessment of your website, consider these questions:
- Does your company have a website?
- What is/are the goal(s) of the website?
- Is the website meeting those goal(s)?
It is important to remember when considering/evaluating internet marketing services, it is not necessary to completely rebuild your website from scratch. Several strategies can be implemented which can yield noticeable results without your company having to make a huge investment. Contact us today and we can determine what internet marketing services will best fit your company's expectations and budget.
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